Tuesday, February 14, 2012

Big Trouble in Shanghai China

Interesting story in the LA Times about a trademark dispute in China involoving In-N-Out Burger - who doesn't even have any stores in China - or outside the US at all for that matter.  But when a new restaurant called CaliBurger opened in Shanghai - admittedly modeling itself on In-N-Out, the people at In-N-Out saw red and yellow.  They tracked down the owners of the copycat business in California and brought suit to prevent use of their intellectual property.  The matter settled quickly.  Moral:  policing valuable trademarks around the world is important, and there are always creative solutions.

Here's a link to the full story:  http://articles.latimes.com/2012/feb/10/business/la-fi-china-double-double-20120211

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